An interesting brief came to us one fine Monday morning to produce an extensive workshop workbook in 2 weeks, equipped with diagrams, photography, design and layout.
The brief mentioned that the end product needed to be light enough for hand carrying via flight to Africa! What a challenge. We brainstormed and came out with the best most simplistic solution, printed A5 pages bound neatly, so it’s sturdy yet small. But now the challenge was to take heavy content and make it visually legible and interesting to read and interact with for the participants.
Longitude Plus has gone from strength to strength throughout the years and Lesley has always been an diplomatic client when it comes to design and leaves it to the experts. We must say, it was a job well done, the client was ecstatic and the workbooks worked well with the participants, as Pink Tiger Media, went the extra mile and made sure the layout did justice to the content. It was an interesting experience with a lot of tips learnt during the design process.