Social media is communication designed to be spread through social interaction, created using highly accessible and scalable publishing techniques. It uses internet and web-based technologies to transform broadcast media to many social media dialogues.
The days of simply telling people what you have to offer are diminishing, and without a doubt dead in an online world. Educational marketing via valuable content is the rule of the web, and social media has given us the ability to fully engage and involve our audience.Tell me and I forget. Teach me and I remember. Involve me and I learn – Benjamin Franklin
Social media opens the door to conversational marketing, and a nimble and responsive business will see great advantages by involving prospects and existing customers in a dialogue that is beneficial to everyone involved.
Anyone who thinks you can talk “at” people online and succeed is deluded. You cannot control the discussion about your company and products but you can and must participate.